Privacy Policy
Last Updated: 2025-06-24
This Privacy Policy explains how we collect, use, share, and protect your personal information when you access our website https://heralending.com/ (the “Site”) or use our services. By using this Site, you agree to this Privacy Policy and to our Terms and Conditions. If you do not agree, please do not use the Site.
1. Information We Collect
Personally Identifiable Information:
We may collect the following personal information:
- Full name
- Email address
- Phone number
- Physical address
- Financial information (related to loan applications)
This information may be collected directly from you via:
- Website forms
- Live chat conversations
- Phone calls
- Quote or service request submissions
- Marketing campaigns and promotions
We may also receive your data from third-party tools such as customer relationship management (CRM) platforms, advertising networks (Google Ads, Meta), and lead capture integrations.
Non-Personal Information (Collected Automatically):
We may collect technical data that does not directly identify you, such as:
- IP address
- Browser type and operating system
- Approximate geographic location
- Pages visited and session duration
- Cookies and similar technologies (see Section 3)
2. Purpose of Data Use
We use your data for the following purposes:
- To provide tailored commercial support
- To send quotes, respond to inquiries, and follow up on requests
- To evaluate and process private lending applications
- To enhance user experience on our Site
- To conduct marketing and remarketing campaigns
- To comply with legal and regulatory obligations
- To ensure the Site’s security and prevent fraud
3. Cookies and Tracking Technologies
We use cookies, web beacons, and analytics tools (such as Google Analytics) to improve user experience, track traffic patterns, and personalize content.
You may configure your browser to refuse cookies or to alert you when cookies are being stored. However, disabling cookies may limit functionality on parts of the Site.
4. Data Sharing with Third Parties
We do not sell your personal information. We only share it in the following situations:
- With technology and marketing service providers working on our behalf under confidentiality agreements
- With third-party platforms used for email marketing, CRM, analytics, or advertising
- To comply with legal requests or regulatory obligations
- In the event of a business transfer (merger, acquisition, reorganization), your data may be transferred to the new entity under the same privacy commitments
5. Third-Party Website Links
Our Site may contain links to third-party websites. We are not responsible for the content, privacy practices, or policies of those websites. We encourage you to review their privacy policies before providing them with any personal information.
6. Data Security
We implement physical, technical, and organizational safeguards to protect your personal information from unauthorized access, loss, or misuse.
However, no internet transmission is 100% secure. By using this Site, you acknowledge and accept the inherent risks of transmitting data online.
7. Your Rights
You have the right to:
- Access your personal data
- Correct or update your data
- Request data deletion
- Object to the use of your data for marketing purposes
To exercise these rights, contact us at: info@heralending.com. We will verify your identity before processing any request.
8. California Consumer Privacy Act (CCPA) Rights
If you are a California resident, you have the right to:
- Know what categories of personal information we collect and with whom we share it
- Request deletion of your personal information (subject to legal exceptions)
- Not be discriminated against for exercising these rights
To exercise your rights under the CCPA, contact us at the email above. We may request documentation to verify your identity or authorization to act on someone else’s behalf.
9. Minimum Age Requirement
Our services are intended only for users 18 years of age or older. We do not knowingly collect personal data from minors.
10. Changes to This Policy
We reserve the right to modify this Privacy Policy at any time. Updates will be posted on this page. We recommend checking this section periodically to stay informed about how we protect your information.
